Cookies Policy

EClife - Create Your Ideal Life.

I. Policy Overview

(I) Definition of Cookie

A Cookie is a small amount of information that is downloaded and stored on your computer, mobile phone, or other electronic devices when you visit a specific website or use an application, usually in the form of short text segments. In addition to traditional Cookies, the term "Cookie" in this Policy also includes technologies with similar tracking and storage functions such as pixels, local storage, mobile advertising IDs, and tags. These technologies are collectively used to collect, store, and transmit your device identifiers and usage behavior information.

(II) Legal Basis

The formulation and implementation of this Policy strictly comply with the requirements of the following laws and regulations to ensure that the use of Cookies conforms to data privacy protection standards and safeguards your legitimate rights and interests: Relevant laws of the United States: California Consumer Privacy Act (CCPA).

(III) Effectiveness and Scope of Application of the Policy

1.Effective Date: This Policy shall take effect on April 1, 2024. In case there are any previous versions of Cookie-related policies, this Policy shall prevail.
2.Scope of Application: This Policy applies to all products and services that link to this Policy or incorporate this Policy by reference, including but not limited to official websites (e.g., eclife.com), mobile applications, communication services, off-site advertising services, as well as third-party websites and applications integrated with relevant plug-ins (such as "Share" buttons and "Like" buttons).

II. Types and Purposes of Cookies We Use

(I) Types of Cookies by Function and Their Purposes

1.Strictly Necessary Cookies (Essential Function Cookies)

These Cookies are the foundation for the normal operation of the website and services. Without them, you may not be able to access essential functions or secure areas.

Session Input Tracking Cookies:

Purpose: When you fill out forms that span multiple pages (such as registration forms and order placement forms), these Cookies track your input content in real time to prevent information loss when switching pages or refreshing. They are only valid during the current browsing session.
Stored Content: Form input text (e.g., username, fragments of contact phone number, fragments of delivery address), page switching records, and timestamps of input operations.

Load-Balancing Session Cookies:

Purpose: During the session, these Cookies identify a specific server in the server pool, ensuring that the load balancer accurately directs your requests to the same server to maintain access stability. They automatically expire when the session ends.
Stored Content: Server identification code, session start time, and request routing records.

2.Functional Cookies

These Cookies are used to remember your personalized preferences and provided information, tailoring the user experience for you. Some are persistent Cookies (which need to be deleted manually or expire), and some are session Cookies.

Authentication Cookies:

Purpose: If you log in to your account, these Cookies can automatically authenticate your identity during the session, allowing you to access authorized content without repeated logins. If you enable the "Remember Me" function, they will become persistent Cookies (with a validity period set in accordance with platform rules).
Stored Content: Account identification Token, login status identifier, "Remember Me" function activation status, and authorized access scope records.

User Center Security Cookies:

Purpose: These Cookies detect authentication abuse behaviors (such as repeated failed login attempts) within a limited period (e.g., 24 hours) to enhance account security in a targeted manner. They automatically expire or are updated periodically after completing specific security tasks.
Stored Content: Number of login attempts, records of login failure times, device verification identifier, and security detection status.

Multimedia Content Player Cookies (e.g., Flash Cookies):

Purpose: During the session, these Cookies store technical parameters required for video and audio playback, including image quality, network connection speed, and buffering settings, to ensure smooth playback of multimedia content. Data is cleared when the session ends.
Stored Content: Playback resolution settings, buffering progress records, network bandwidth detection data, and player version adaptation information.

User Interface Customization Cookies:

Purpose: As persistent Cookies, they store your preference settings for the webpage interface (such as language selection, theme style, and font size). These custom configurations are automatically applied during subsequent visits, with a maximum validity period of 2 years.
Stored Content: Language code (e.g., zh-CN, en-US), theme identifier (e.g., light, dark), font size parameters, and interface layout adjustment records.

3.Performance Cookies (Reporting and Analytical Cookies)

These Cookies are used to collect behavioral data on your use of our products and services, helping us optimize website performance, improve functions and content, and enhance the overall user experience.

•First-Party Analytical Cookies:

Purpose: Used exclusively by us to count the number of unique visitors, analyze user access paths, and identify popular search terms in search engines that direct traffic to specific webpages. They are not used for targeted advertising but only serve as a reference for product optimization.
Stored Content: Unique visitor identification code, records of visited page URLs, visit duration statistics, and records of search term sources.

Third-Party Analytical Cookies:

Purpose: Implemented by integrating third-party tools (e.g., Google Analytics, LinkedIn Analytics). These Cookies record your operational behaviors within the platform (such as clicked pages, duration of stay, and interactions with content) to help evaluate content effectiveness and user needs. You can learn more information and find opt-out methods through the official channels of third-party platforms (e.g., Google's information page).
Stored Content: Third-party tool identification ID, records of page click positions, types of interactive operations (e.g., button clicks, page scrolling), and timestamps of data reporting.

4.Advertising and Marketing Cookies

These Cookies are used to deliver personalized advertisements relevant to your interests, measure advertising effectiveness, and may share non-personally identifiable information (such as device access records, excluding private data like name and phone number) with third parties (e.g., advertisers, marketing partners).

Platform's Own Advertising Cookies:

Purpose: These Cookies record your browsing history (such as viewed products and followed categories) within our website and applications, enabling us to display more relevant advertisements to you in subsequent visits. If you do not enable such Cookies, you will see general advertisements with lower relevance to your personal interests.
Stored Content: Viewed product IDs, followed category identifiers, records of advertisement display times, and advertisement click status.

Third-Party Advertising Cookies:

Purpose: Placed by third-party advertisers and marketing service providers through our platform or integrated plug-ins. These Cookies track your access behaviors across different websites (including our platform and third-party partner websites) to achieve cross-platform targeted advertising delivery and effectiveness measurement (such as conversion behaviors after clicking an advertisement).
Stored Content: Device advertising ID, cross-platform access records, advertisement conversion behavior identifiers (e.g., whether a purchase or registration is completed), and advertisement preference tags.

Merchant-Specific Advertising Cookies:

Purpose: Merchants on some platforms (e.g., eclife.com) may independently set up advertising and marketing Cookies in their own stores to promote their products. For the relevant usage rules, please refer to the merchants' own Cookie policies.
Stored Content: Merchant store identifier, product promotion tags, and records of user browsing paths within the store (accessible only to the merchant).

5.Social Media and Content Cookies

Generated when social media plug-ins or third-party content services are integrated, these Cookies are used to optimize content display and interactive experience. Some third parties may conduct additional tracking through such Cookies.

Social Media Plug-in Cookies:

Purpose: When you visit a page containing relevant plug-ins, the plug-ins will place Cookies to record whether you click on the plug-ins (e.g., Like, Share) and feed back the interaction data to the corresponding social media platform (e.g., Facebook), facilitating the linkage of social functions.
Stored Content: Plug-in interaction status (e.g., whether Liked or Shared), records of interaction times, and social media platform user identifier (if you have logged in to the platform).

Content Support Cookies:

Purpose: These Cookies support the operation of third-party content services (e.g., map services, comment systems, video playback plug-ins) and store basic data required for content loading to ensure accurate map positioning and normal comment posting. The specific validity period and purpose are determined by the third-party service provider.
Stored Content: Map positioning coordinates (e.g., latitude and longitude), temporary cache data for comment posting, and third-party content loading status identifier.

(II) Types of Cookies by Storage Duration

Session Cookies: Valid only during your browsing session (i.e., from opening the browser to closing it). They are automatically deleted from your device when the session ends. Common types include Session Input Tracking Cookies, Load-Balancing Session Cookies, and Multimedia Player Session Cookies.
Persistent Cookies: Stored on your device for an extended period until they reach the preset expiration time (ranging from 30 minutes to 2 years from the date of download) or are manually deleted by you. Common types include Authentication Cookies (when the "Remember Me" function is enabled), User Interface Customization Cookies, and First-Party Analytical Cookies.

III. Storage and Access Scope of Cookies

(I) Storage Duration

As mentioned earlier, Session Cookies are deleted when the browsing session ends; the validity periods of Persistent Cookies vary by type, as follows:

Persistent Cookies related to security: Usually valid for 1 to 7 days, used for short-term security monitoring.
Persistent Cookies for interface customization and authentication (when the "Remember Me" function is enabled): Valid for 1 to 2 years.
Persistent Cookies for analytics and advertising: Mostly valid for 30 days to 1 year, with some adjustable according to business needs.

(II) Scope of Access and Placement

Our Platform: When you visit our official website, use mobile applications, or utilize communication services, we will directly place Cookies on your device and read the stored Cookie information.
Third-Party Platforms: When you visit third-party websites/applications that have integrated our plug-ins or use our services, we or third parties may place Cookies on your device and collect your access behaviors and interaction data (such as whether you click on plug-ins and the content you browse). This process may occur regardless of whether you have registered or logged in to our account.

(III) Description of Cross-Device Cookies

If you log in to multiple devices (e.g., mobile phone, computer, tablet) using the same account, we may associate information from different devices through Functional Cookies (e.g., Authentication Cookies, User Interface Customization Cookies) to achieve synchronization of personalized settings (such as language preferences, theme style, and login status), thereby enhancing the cross-device user experience.

If you do not wish to enable cross-device data synchronization, you can take the following actions:

After logging in to your account, navigate to the "Account Settings - Device Management" page and disable the "Cross-Device Data Synchronization" function.
After disabling the function, we will immediately stop associating your multi-device information through Cookies. The Cookie data of each device will be stored and used independently. The personalized settings that have been synchronized will be retained locally on each device, and subsequent modifications will only take effect on the current device.

IV. Use of Third-Party Cookies

(I) Sources and Purposes of Third-Party Cookies

Third-Party Service Providers for Service Support: Including analytical tool providers (e.g., Google Analytics), map service providers, and payment service providers. Their Cookies are used to assist us in implementing functions such as analytics, content loading, and payment security. For example, Cookies from Google Analytics help count user access data, and Cookies from payment services ensure transaction security.
Third-Party Entities for Advertising and Marketing: Advertisers, advertising delivery platforms, and marketing analysis companies. They use Cookies to track your advertising interaction behaviors (such as whether you view an advertisement and whether you complete a purchase after clicking it) to achieve personalized advertising delivery and effectiveness evaluation, while feeding back advertising effect data to us.
Third-Party Social Media Platforms: Social media platforms such as Facebook and Pinterest collect your interaction data (e.g., Likes, Shares) through Cookies related to their plug-ins, which are used to optimize social functions and match content related to social relationships.

(II) Disclaimer for Third-Party Cookies

Third parties are independently responsible for the collection, use, and storage of their own Cookies, and we cannot directly control the operation of third-party Cookies. For information on the specific usage rules, data processing methods, or opt-out methods of third-party Cookies, please refer to the corresponding third-party Cookie policies or privacy policies (e.g., Google Analytics' official privacy statement, Facebook's Cookie Policy).

V. Methods for Controlling and Managing Cookies

You have the right to control the use of Cookies according to your own needs. The following are specific management methods. However, please note that deleting or blocking some Cookies may lead to limited functions (e.g., inability to log in, invalidation of personalized settings) and a degraded user experience (e.g., reduced relevance of advertisements, abnormal multimedia playback).

(I) Controlling Cookies Through Browsers

Cookie Switch Settings: Most browsers (e.g., Chrome, Safari, Firefox) automatically accept Cookies by default. You can adjust this in the "Tools" or "Preferences" menu of the browser:

Select "Block all Cookies": This will prevent the placement of all Cookies and may render essential functions unavailable.
Select "Block only third-party Cookies": This will only restrict Cookies from third parties (e.g., advertisers, analytical tools) and will not affect our essential functions and Functional Cookies.
Select "Prompt before accepting Cookies": The browser will pop up a prompt each time a Cookie attempts to be placed, allowing you to manually choose whether to allow it.

Viewing and Deleting Cookies: In the browser settings, you can view a list of stored Cookies (including source, validity period, and stored content) and choose to delete individual Cookies or batch delete all Cookies (the operation path is usually "Settings - Privacy and Security - Cookies and other site data").
Browser Help Resources: For detailed operation guides, you can refer to the help documentation built into the browser (e.g., Chrome's "Help Center") or visit third-party professional websites (e.g., www.allaboutcookies.org, in English) to obtain general tutorials.

(II) Opting Out of Third-Party Cookies

Third-Party Analytical Tools: For example, you can use Google Analytics' official "Opt-out" tool (by visiting the corresponding Google page) to refuse behavior tracking by its Cookies. For opt-out methods of other analytical tools, please refer to their official instructions.
Third-Party Advertising Entities: Most advertising and marketing platforms (e.g., Google Ads, Meta Ads) provide a unified opt-out portal. You can access their official marketing preference setting pages to disable the personalized advertising targeting function and block tracking by advertising Cookies.
Third-Party Social Media Platforms: Through the "Privacy Settings" or "Ad Preferences" menu of platforms such as Facebook and Pinterest, adjust the authorization scope of plug-in Cookies or disable the sharing function of interaction data with third-party websites.

(III) Personalized Settings Within the Platform (if applicable)

Some platforms may provide switches for specific Cookies (e.g., advertising Cookies, analytical Cookies) in the "Privacy and Security" settings of the account. You can directly adjust the authorization status within the platform, and the specific functions shall be subject to the actual features of the platform.

(IV) Accessing and Correcting Cookie Data

Data Access: You have the right to apply for access to "your personal data collected by Cookies stored on your device", including but not limited to access paths recorded by Analytical Cookies, interest tags recorded by Advertising Cookies, and personalized settings recorded by Functional Cookies. Application Method: Submit an application through the official customer service channels specified in "VI. Related Policies and Additional Information" of this Policy. You need to provide your account identifier (e.g., registered mobile phone number, email address) and device information (e.g., device model, system version) to enable us to accurately locate the data scope. We will provide you with the relevant data in the manner you specify (e.g., email, in-platform message) within 15 working days.
Data Correction: If you find that the personal data collected by Cookies is incorrect (e.g., interest tags do not match your actual preferences, access record times are wrong), you can submit a correction application through the above-mentioned customer service channels and provide relevant supporting materials (e.g., description of correct preferences, accurate access time records). We will complete the data verification within 10 working days after receiving the application. If the data error is confirmed, we will correct it immediately, update the stored content of the Cookie synchronously, and feedback the processing result through your reserved contact information.

VI. Related Policies and Additional Information

For specific rules on the processing of data collected by Cookies (such as data storage location, sharing scope, and protection measures), please refer to our Privacy Policy. In case of any inconsistency between this Policy and the Privacy Policy, the Privacy Policy shall prevail for matters not explicitly stated in this Policy.
If you have any questions about this Cookie Policy (e.g., specific validity periods of Cookie types, details of third-party cooperation), you can contact us through the following official customer service channels, and we will provide you with a response within 10 working days:

Official Customer Service Email: support@eclife.com
In-Platform Customer Service Portal: After logging in to your account, go to "My - Help and Customer Service" to submit an inquiry.

This Policy may be adjusted due to updates to laws and regulations or upgrades to product functions. After the update, we will notify you at least 7 days in advance through the following methods:

Logged-in Users: Through in-application pop-ups, registered email notifications, and notifications in the platform's message center.

The updated Policy will be permanently archived in the "Legal Terms - Cookie Policy" section of the official website. If you continue to use our products and services after the expiration of the policy update notification period, it shall be deemed that you have agreed to the content of the updated Policy.